August 27, 2007

About Eve Cigarettes: Eve cigarettes at discount cigarette prices


Eve cigarettes used very feminine art and marketing, starting with the cigarette itself which was long and slim, originally 100 mm but lengthened to 120 mm within two years to give more of a feminine idea of slimness. The filter and box were decorated with flowers to look feminine and fashionable, and to catch the eye of consumers. The advertising approach was to make the Eve appear a beautiful cigarette, appealing to female vanity and thereby making the woman who chose to smoke Eves more attractive, thus capturing market share from other brands and recruiting non-smokers.
The marketing approach was designed to be very feminine. Models were ladylike, and elaborately made up. Advertising text complemented the feminine imagery. In 1976 Eves were even marketed in association with a fashion line with colors and floral prints similar to Eve cigarette packs. The message was that women who smoked Eves were feminine, lady-like, and ladies of leisure. Slogans used included "Finally a cigarette as pretty as you" and "Every inch the lady".
For over 35 years Eve cigarettes have been aimed at the same niche market, women and young girls who wish to appear ladylike. They have not sold as well as the competing Virginia Slims cigarettes, which have always had broader appeal. The packaging has evolved to keep up with the times. Packaging went from a soft pack with the trademark flowers and drawing of Eve in the garden (gen. 1) to losing the female figure and retaining only the flowers (gen. 2) then moving the flowers to a band lengthwise on a white cardboard box (gen. 3). This packaging went unchanged until 1992 when the small multicolored flowers were replaced by thin orchid-like flowers in jewel tones on the box, and a single small colored flower on the filter band of the cigarette (gen. 4). In Germany the packaging and cigarette design did not change, retaining the floral band. Menthol versions of Eve used similar designs but with more green tones. Shorter 100 mm Eves in Regular and Menthol boxes were reintroduced in 1985 but gradually disappeared due to lack of interest. In 1990 Eve Ultra lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine along with milder flavor. Packaging was white flip top box with long stemmed flowers done in pale pastels, with a single pale pastel flower on the filter band. Menthols were similar but with more green. After 1992 packaging remained unchanged until 2002, except for yet another unsuccessful reintroduction of 100 mm Eves and Eve ultra lights in 1991. In 2002 the flowers were replaced by butterflies (gen. 5). Ultra lights lost the long stemmed flowers they had since their introduction and unified with the regulars for the first time by assuming the butterfly motif, with different colors identifying Ultra Lights (blue) and Menthol Ultra Lights(teal). In 2002 soft pack 100s were reintroduced yet again, using the butterfly design of the 120s. Order Eve Cigarettes at discount prices at CigarettesAmerica.com

About Winston Cigarettes: Winston cigarettes at discount cigarette prices


Winston cigarettes are manufactured for or by R.J. Reynolds Tobacco Company[1] or its newer incarnation as RJR Nabisco and/or its affiliates. They are named for Winston Churchill, a British politician who served as Prime Minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955.
The brand was introduced in 1954, and became the best-selling brand of cigarettes in the United States. It held the #1 spot from 1966 to 1972, thanks to the successful marketing slogan "Winston tastes good like a cigarette should." In the last national survey in 2001, Winston ranked sixth in market value. [1] Winston is also known for its more recent claim of being "additive free" although a secondary warning label on their advertisements states that "no additives in our tobacco does NOT mean a safer cigarette" which comes out of an FTC settlement involving both Winston and Santa Fe Natural Tobacco.
During the 1980s, Winston cigarettes became the most popular brand in Puerto Rico, probably because of their marketing "Winston y Puerto Rico: No hay nada mejor" ("Winston and Puerto Rico: There is nothing better"), as well as their cultural association with the "salsa sensual" or "salsa erotica" movement.[2]
In 1999, Winston-Salem introduced a new cigarette to the Eastern European market, the Winston One. The cigarette got its name from having only one mg of tar, yet having a full mg of nicotine. Eastern European smokers were not satisfied with the new cigarette, sales began to drop, and the line was discontinued in 2001. Since then Winston One has been marketed as an ultra-light cigarette currently available on the European market. This product features a very low 0.1 mg of tar per cigarette. This is one of the lowest in the marketplace, especially in Eastern Europe.
It is readily available in the EU, except in the UK, where it is not sold. Order Wiston Cigarettes at CigarettesAmerica.com

About Marlboro Cigarettes: Marlboro cigarettes at discount cigarette prices


Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".
The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands emerged that would establish a firm hold on the cigarette market: Camel, Lucky Strike, and Chesterfield. These brands were supplied to US soldiers during the war, creating an instant market upon their return.
During the 1950's Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Phillip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955. In the early 1960s Philip Morris invented "Marlboro Country" and distilled their manly imagery into the rugged cowboys known as the "Marlboro Men." Marlboro quickly gained market share and saw their sales increase 5,000 percent within 8 months of the ad campaign's premiere. It emerged as the number one youth-initiation brand.
The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia, is now the location of the largest Marlboro cigarette manufacturing plant. Order Marlboro Cigarettes from CigarettesAmerica.com

August 19, 2007

Halt to 'female' Camel cigarettes sought


NEW YORK - Dozens of women's and public health organizations on Wednesday called on R.J. Reynolds Tobacco Co. to remove from the market its Camel No. 9 cigarettes, a brand they say is cynically aimed at getting young, fashion-conscious women and girls to start smoking.
At the same time, a Congressional group said it had been rebuffed by major women's and fashion magazines in their effort to get the magazines to stop publishing ads for the Camels and other cigarettes.
Camel No. 9 hit stores early this year. It immediately drew fire for its stylish packaging -- shiny, sleek black boxes bordered with fuschia and teal -- and ads that included florals, hints of lace and the slogan "Light and Luscious."
The latest ad campaign says "Now available in stiletto" -- a longer, thinner cigarette.
"This product is nothing more than a veiled attempt to sell more cigarettes to girls and young women, putting them at grave risk for disease and a premature death," said the letter to R.J. Reynolds chairman Susan Ivey. "Remove Camel No. 9 today." The letter was signed by Cheryl Healton of the American Legacy Foundation, a group set up after the 1998 settlement between the states and the tobacco industry.
Also Wednesday, a group of more than 40 U.S. Congress members, led by Rep. Lois Capps, D-Calif., expressed disappointment that 11 women's magazines were still running the tobacco ads. Vogue's publisher responded to a protest letter from the members, saying Congress should create legal guidelines, and that "any other pressure or coercion ... is at odds with the basic fabric of our country's legal system."
Glamour also wrote back, saying it appreciated the health concerns, but "the Camel ads in question do comply with the Master Tobacco Settlement Agreement." W magazine wrote that it would like to discuss this issue further, without mentioning what it would do about the ads.
"It's just flat out hypocritical to run stories about becoming more beautiful and healthy while promoting a dangerous product responsible for killing hundreds of thousands of people a year," Capps wrote in a statement.
A spokesman for R.J. Reynolds, asked for reaction Wednesday, repeated the company's contention that the brand "is marketed to adult smokers of competing brands."
"About half the audience is actually male," said David Howard. "The colors and the packaging simply accentuate the style and the premium nature of the brand." He said the company was very happy with sales, saying the brand had achieved a .5 market share in six months. "Clearly," he said, "adult smokers are trying it and like it." Discount Cigarettes Nationwide - CigarettesAmerica.com